Six ways we bring users back
Lapsed user reactivation
Bring back users who installed but haven't opened the app in 7, 14 or 30 days.
Funnel recovery
Reach users who abandoned registration, KYC, checkout or a first deposit midway.
Repeat deposits & purchases
Turn first-time payers into regulars with offers timed to their behaviour.
Subscription win-back
Re-engage cancelled or expired subscribers before they forget why they signed up.
Cross-sell & upsell
Introduce new products, tiers or game modes to users who already trust you.
Event moments
Sales, new seasons, sporting events: re-engage at the moment intent is highest.
Precise, not persistent
Segment
Build audiences from MMP events: lapsed, high-value, abandoned, churned.
Deep-link
Creative opens the app on the right screen, never the home page.
Control frequency
Caps and recency windows so users see enough, never too much.
Prove incrementality
Holdout groups show what we added beyond organic return.
We count what we caused
Retargeting is easy to over-credit. That's why we run control groups that see no ads, agree re-attribution windows with you up front and report incremental revenue alongside attributed revenue.
What you see
- Re-engaged users and reactivation rate by segment
- Incremental revenue versus the holdout group
- ROAS by segment, creative and source
- Frequency and reach so fatigue never surprises you
Retargeting questions
Will retargeting cannibalise users who would have returned anyway?
That's exactly what holdout testing is for. We measure the lift over a control group and optimise to incremental results, not just attributed ones.
What do you need from us to start?
Access to audiences or events through your MMP, deep-link paths for key screens and the offers or messages you're happy to use.
Can we combine retargeting with user acquisition?
Yes, and it works best that way. New users from UA flow into retargeting segments automatically, and exclusions stop us paying to acquire users you already have.