Pay for the result that matters to you
A fixed price for every verified install of your app.
A fixed price when users complete the in-app or web event you choose.
A fixed price for each lead that passes validation and quality checks.
A fixed price for completed sign-ups or verified accounts.
A fixed fee or percentage for each confirmed sale or booking.
An agreed share of revenue generated by the users we bring.
Compare the models
| Model | You pay when | Speed to scale | Best verticals |
|---|---|---|---|
| CPI | An install is verified by your MMP | Fastest | Gaming, utility, launches |
| CPA | A chosen event fires | Medium | iGaming, fintech, e-commerce |
| CPL | A lead passes quality checks | Medium | Finance, insurance, education |
| CPR | A registration completes | Medium | Crypto, finance, marketplaces |
| CPS | A sale is confirmed | Slower, high value | E-commerce, travel |
| RevShare | Users you acquired generate revenue | Long-term | iGaming, subscriptions |
A fair price, agreed up front
Share your economics
Your target event, its value to you and the markets you want to grow in.
We benchmark
We compare against market rates and inventory for each geo and source.
Test at an agreed rate
A defined test budget proves volume and quality on both sides.
Scale in tiers
Payouts and caps adjust as volume grows and quality is proven.
Brand and premium budgets
CPM & CPC
For CTV, DOOH and premium programmatic we buy on CPM or CPC and report cost per incremental outcome, so brand budgets are held to performance standards.
Hybrid deals
A lower fixed payout plus a revenue share, or CPI with a bonus for each deposit. Built when one model alone doesn't fit your funnel.
Pricing questions
Which model should we start with?
Usually the deepest event you can track reliably and that happens often enough to optimise on. If deposits are rare at first, we start on registration and move deeper as data builds.
What counts as a valid conversion?
We agree the definition before launch, based on what your MMP or tracking system reports, with rejection rules for fraud and duplicates.
Are there setup fees or retainers?
Performance campaigns are priced on the outcome. Any setup, creative or premium media costs are agreed in your proposal before work starts.