Connected TV
Premium streaming inventory on smart TVs and streaming devices, with QR codes and second-screen targeting so a living-room view becomes a mobile action.
Digital out-of-home
Programmatic billboards and screens in malls, transit and streets, switched by time, weather and location, with footfall and scan measurement.
Premium programmatic
Private marketplace deals and high-impact formats on quality publishers, for reach that sits beside performance budgets instead of competing with them.
From the big screen to the bottom line
Exposure
A household sees your CTV spot or a commuter passes your billboard.
Match
Device graphs and location data connect that exposure to mobile devices.
Action
The user scans, searches, installs or visits, on the same day or days later.
Attribution
We report lift in installs, visits and sales against unexposed control groups.
When premium media makes sense
- Apps entering a new country that need awareness and installs together
- Brands with strong mobile funnels who have hit the ceiling of in-app inventory
- Launches, seasonal peaks and sporting events
- Retail, travel and finance brands with physical locations
How we price it
Premium inventory is usually bought on CPM. We bridge it to performance by reporting cost per incremental install, visit or sale, and can blend it into a CPA agreement once the lift is proven for your brand.
Premium media questions
Can CTV really be measured like mobile?
Not identically, but closely. QR scans and app opens are measured directly, and lift studies against unexposed households show the incremental effect on installs and sales.
Which markets can you run DOOH in?
Programmatic DOOH is available in most major cities. Share your target markets and we'll confirm inventory and pricing for each.
Do we need new creative?
Usually a short adaptation of existing video for CTV, and bold, simple static or motion versions for billboards. Our creative studio can handle both.